During its annual Digital Content NewFronts presentation for advertising partners this morning in New York City, Disney Interactive revealed its upcoming slate of new family-friendly digital series premiering later this year on Disney.com and across its digital network. The new line-up of short form series builds on the success of Disney’s hit digital series Swampy’s Underground Adventures and Talking Friends which have garnered 27 million and 130 million views respectively.It goes on to list the various series and among them is this:
Blank: A Love Story — "In this web series based on Vinylmation, the vinyl collectible toys based on Disney characters, a blank toy is left unpainted by a factory machine and sets out on a dangerous journey to find the only other toy that may hold the answer to his destiny."
What might that toy be? Will Disney characters interact with "blank"? Does it interest you to see an animated Vinylmation? We have talked a lot on the podcast about how Disney is mainstreaming Vinylmation, this sure seems another route down that path. You can read the full article here.