Popcorn Vinylmation? What does this mean?

Today the Disney parks blog teased a new Vinylmation series. Popcorn Vinylmation will be a series of figures reimaged with a new look.

Will this be similar to Park Starz, where everybody gets their own design?

Does this get too far away from the Mickey mold to be considered Vinylmation?

(picture from Disney)