Wednesday, July 20, 2011

Vintage Robot Boxes

All this week, we are taking a look at the Robots Vinylmation series. Make sure to check out Robots ExplainedRobots Uncovered and Podcast Ep. 30 for more Robots coverage.

It's funny how much detail is put into something that is meant to be thrown out by the consumer, but Disney has given us some great packaging for Vinylmation lately. When it's not a Park, Urban or Holiday series, they really reach outside the box. The Star Wars tray was a real standout.
Copyright Disney
Disney also did a great job with sets like Cutesters and Animation as well. Then Pirates came around, and both the tray and individual box design really blew us away.

On July 22, Disney releases the Robot series of Vinylmation. We have talked the past few days about what's in the box, but today, we will show you the packaging. The design is absolutely brilliant. This series is based on Robots from the 1950's and '60's, so both the tray and blind boxes have a very vintage Sci Fi feel.

The colors on the box and the fonts used are all reminiscent of what you will see if you pick up a vintage toy robot.

I tried to open our blind box without ripping the flaps... that proved difficult. But you can see, as with Muppets and Villains, there is some entertaining writing on the flaps.
"Robot Fun! Prepare Yourself"
"There's No Turning Back Now...
NOW You're The Coolest Kid On The Block!"
Of course, the 11 Robots and Mystery Chaser outline are shown on the back of the box. And you can see the designers "aged" the box with fake creases and tears.

This packaging is sure to snag the eye of a passer by in the Disney Store that might not be looking for Vinylmation. For collectors, packaging as great as this just adds a little something to the experience of opening up our blind boxes. The artist did a great job at capturing that vintage Sci Fi feel from the outset and then carriing the them into the product itself.

No comments:

Post a Comment